Project Objectives:

• Give Avalon a look, feel and voice that represents the organization as it transitions to offering services province-wide.
• Effectively represent Avalon’s brand identity through a visually appealing design, reflecting their values, mission, and commitment to service excellence.
• Transform the website content so that it’s accessible, up-to-date and aligned with Avalon’s values.
• Provide an inclusive, trauma-informed experience for all users.
  

Website objectives:

• Accessibility: Provide clear, easy access to Avalon’s services and adhere to accessibility standards.
• User Engagement: Invite people to join an inclusive community of care focused on healing through support, compassion and understanding.
• Educate and Advocate on sexualized violence issues to elicit social, behavioural and legislative change.
• SEO and Visibility: Implement SEO strategies to enhance the website’s visibility on search engines, making it easier for users to find Avalon’s services online.
• Adaptability: Design the website with scalability in mind, enabling easy updates and additions as Avalon’s services and offerings continue to evolve.
• Compliance: Ensure the website adheres to relevant data protection and privacy regulations, providing a secure and trustworthy experience for users.
• Social Integration: Integrate social media platforms to foster engagement, enable sharing of content, and expand Avalon’s online reach to a broader audience.
• Performance and Speed: Optimize the website’s performance to ensure fast loading times, reducing bounce rates and enhancing user satisfaction.
• Analytics and Insights: Implement tracking tools to gather data on user behaviour, allowing Avalon to analyze site performance and make informed decisions for continuous improvement.

Throughout the project, effective communication, collaboration, and alignment between the client, graphic designer, and content writer were crucial. Regular meetings, status updates, and open discussions ensured that the website development aligned with Avalon’s goals for expansion and effectively showcased their new province-wide services.