Project Objectives:

• Give CAWI a look, feel and voice that represents the organization.
• Effectively represent CAWI’s brand identity through a visually appealing design, reflecting their values, mission, and commitment to service excellence.
• Transform the website content so that it’s accessible, up-to-date and aligned with CAWI’s values. 
  

Website objectives:

• Accessibility: Provide clear, easy access to CAWI’s services and adhere to accessibility standards.
• User Engagement: Invite people to join and participate in inclusive and caring community focused on creating a city where everyone can thrive and be heard.
• Educate and Advocate on issues to elicit social, behavioural and legislative change.
• SEO and Visibility: Implement SEO strategies to enhance the website’s visibility on search engines, making it easier for users to find CAWI online.
• Adaptability: Design the website with scalability in mind, enabling easy updates and additions as CAWI’s services and offerings continue to evolve.
• Bilingual: Provide an inclusive, fully bilingual experience for all users.
• Compliance: Ensure the website adheres to relevant data protection and privacy regulations, providing a secure and trustworthy experience for users.
• Social Integration: Integrate social media platforms to foster engagement, enable sharing of content, and expand CAWI’s online reach to a broader audience.
• Performance and Speed: Optimize the website’s performance to ensure fast loading times, reducing bounce rates and enhancing user satisfaction.
• Analytics and Insights: Implement tracking tools to gather data on user behaviour, allowing CAWI to analyze site performance and make informed decisions for continuous improvement.

Throughout the project, effective communication, collaboration, and alignment between the client, graphic designer, and content writer were crucial. Regular meetings, status updates, and open discussions ensured that the website development aligned with CAWI’s mission and vision