Project Objectives:

• Provide Change Faces with a look, feel and voice that represents the spirit of the business.
• Effectively represent Change Faces’ brand identity through a visually appealing design, reflecting their work and art.
• Incorporate Etsy shop API for easy sales integration of the online sales platform.

Website objectives:

• Accessibility: Provide clear, easy access to Change Faces’ products, services, and adhere to accessibility standards.
• SEO and Visibility: Implement SEO strategies to enhance the website’s visibility on search engines.
• Compliance: Ensure the website adheres to relevant data protection and privacy regulations, providing a secure and trustworthy experience for users.
• Performance and Speed: Optimize the website’s performance to ensure fast loading times, reducing bounce rates and enhancing user satisfaction.
• Analytics and Insights: Implement tracking tools to gather data on user behaviour, allowing Change Faces to analyze site performance and make informed decisions for continuous improvement.