Project Objectives:

• Give L’Arche Lethbridge a look, feel and voice that represents the organization.
• Effectively represent L’Arche Lethbridge’s brand identity through a visually appealing design, reflecting their values, mission, and commitment while aligning with L’arche International’s brand guidelines.
• Transform the website content so that it’s accessible, up-to-date and aligned with L’Arche’s values.

Website objectives:

• Accessibility: Provide clear, easy access for L’Arche Lethbridge members, and potential members and adhere to accessibility standards.
• User Engagement: Members only area for important documents, apartment booking, policies and forms.
• SEO and Visibility: Implement SEO strategies to enhance the website’s visibility on search engines.
• Adaptability: Design the website with scalability in mind, enabling easy updates and additions as L’Arche Lethbridge’s offerings continue to evolve.
• Compliance: Ensure the website adheres to relevant data protection and privacy regulations, providing a secure and trustworthy experience for users.
• Social Integration: Integrate social media platforms to foster engagement, enable sharing of content, and expand L’Arche Lethbridge’s online reach to a broader audience.
• Performance and Speed: Optimize the website’s performance to ensure fast loading times, reducing bounce rates and enhancing user satisfaction.
• Analytics and Insights: Implement tracking tools to gather data on user behaviour, allowing L’Arche Lethbridge’s to analyze site performance and make informed decisions for continuous improvement.