Project Objectives:

• Provide Optical Excellence with a look, feel and voice that represents the spirit of the business.
• Effectively represent Optical Excellence’s brand identity through a visually appealing design, reflecting their work and art.
• Transform the website content so that it’s accessible, up-to-date and aligned with Optical Excellence’s values.

Website objectives:

• Accessibility: Provide clear, easy access to Optical Excellence’s services, and adhere to accessibility standards.
• SEO and Visibility: Implement SEO strategies to enhance the website’s visibility on search engines.
• Compliance: Ensure the website adheres to relevant data protection and privacy regulations, providing a secure and trustworthy experience for users.
• Social Integration: Integrate social media platforms to foster engagement, enable sharing of content, and expand Optical Excellence’s online reach to a broader audience.
• Performance and Speed: Optimize the website’s performance to ensure fast loading times, reducing bounce rates and enhancing user satisfaction.
• Analytics and Insights: Implement tracking tools to gather data on user behaviour, allowing Optical Excellence to analyze site performance and make informed decisions for continuous improvement.