Optical Excellence

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Optical Excellence website frontpage

DATE: 2022

ROLE: Branding, Design & Web Development

CLIENT: Optical Excellence

Project Objectives:

  • Provide Optical Excellence with a look, feel and voice that represents the spirit of the business.
  • Effectively represent Optical Excellence’s brand identity through a visually appealing design, reflecting their work and art.
  • Transform the website content so that it’s accessible, up-to-date and aligned with Optical Excellence’s values.

Website objectives:

  • Accessibility: Provide clear, easy access to Optical Excellence’s services, and adhere to accessibility standards.
  • SEO and Visibility: Implement SEO strategies to enhance the website’s visibility on search engines.
  • Compliance: Ensure the website adheres to relevant data protection and privacy regulations, providing a secure and trustworthy experience for users.
  • Social Integration: Integrate social media platforms to foster engagement, enable sharing of content, and expand Optical Excellence’s online reach to a broader audience.
  • Performance and Speed: Optimize the website’s performance to ensure fast loading times, reducing bounce rates and enhancing user satisfaction.
  • Analytics and Insights: Implement tracking tools to gather data on user behaviour, allowing Optical Excellence to analyze site performance and make informed decisions for continuous improvement.



Optical Excellence website full homepage capture