Project Objectives:

• Give Ottawa Victim Services (OVS) a fresh look, feel and voice that represents the organization.
• Effectively represent OVS’s brand identity through a visually appealing design, reflecting their values, mission, and commitment to service excellence.
• Transform the website content so that it’s accessible, up-to-date and aligned with OVS’s values.

Website objectives:

• Accessibility: Provide clear, easy access to OVS’s services and adhere to accessibility standards.
• User Engagement: Invite people to become volunteers, whilest also providing support for victims of crime.
• Create an user experience for the volunteers to book volunteer shifts online, with automated email reminds.
• Develop an online volunteer training course with a quiz on each module, set automated pass rates and provide automated certificates after the course is successfully completed.
• Manage access control between admin, volunteers and trainees.
• SEO and Visibility: Implement SEO strategies to enhance the website’s visibility on search engines, making it easier for users to find OVS online.
• Adaptability: Design the website with scalability in mind, enabling easy updates and additions as OVS’s services and offerings continue to evolve.
• Bilingual: Provide an inclusive, fully bilingual experience for all users.
• Compliance: Ensure the website adheres to relevant data protection and privacy regulations, providing a secure and trustworthy experience for users.
• Social Integration: Integrate social media platforms to foster engagement, enable sharing of content, and expand OVS’s online reach to a broader audience.
• Performance and Speed: Optimize the website’s performance to ensure fast loading times, reducing bounce rates and enhancing user satisfaction.
• Analytics and Insights: Implement tracking tools to gather data on user behaviour, allowing OVS to analyze site performance and make informed decisions for continuous improvement.

Throughout the project, effective communication, collaboration, and alignment between the client, graphic designer, and content writer were crucial. Regular meetings, status updates, and open discussions ensured that the website development aligned with OVS’s mission and vision