Project Objectives:

• Give Our Sphere a look, feel and voice that represents the work it is doing.
• Effectively represent Our Sphere’s brand identity through a visually appealing design, reflecting their values, mission, and commitment to service excellence.
• Transform the website content so that it’s accessible and up-to-date.
• Provide an inclusive, safe online experience for people living with dementia.
  

Website objectives:

• Accessibility: Provide clear, easy access to Our Sphere’s programming and services and adhere to accessibility standards.
• User Engagement: Invite people to join an inclusive community of care focused on engagement and support.
• Virtual Activities and Programming: Members are able to play videos, join Zoom programs, and participate in online quizzes.
• Resources provided for care partners and support persons.
• SEO and Visibility: Implement SEO strategies to enhance the website’s visibility on search engines, making it easier for users to find Our Sphere’s services online.
• Adaptability: Design the website with scalability in mind, enabling easy updates and additions as Our Sphere’s services and offerings continue to evolve.
• Bilingual: Provide an inclusive, fully bilingual experience for all users.
• Compliance: Ensure the website adheres to relevant data protection and privacy regulations, providing a secure and trustworthy experience for users.
• Social Integration: Integrate social media platforms to foster engagement, enable sharing of content, and expand Our Sphere’s online reach to a broader audience.
• Performance and Speed: Optimize the website’s performance to ensure fast loading times, reducing bounce rates and enhancing user satisfaction.
• Analytics and Insights: Implement tracking tools to gather data on user behaviour, allowing Our Sphere to analyze site performance and make informed decisions for continuous improvement.

Throughout the project, effective communication, collaboration, and alignment between the client, graphic designer, and content writer were crucial. Regular meetings, status updates, and open discussions ensured that the website development aligned with Our Sphere’s.