Pathways for Men

Help for men who have been sexually abused or sexually assaulted.

Pathways for Men website screen capture

DATE: 2023

ROLE: Web Development & Project Management

CLIENT: Counselling and Family Services Ottawa

Project Objectives:

  • Give Pathways for Men a look, feel and voice that represents the project.
  • Effectively represent Pathways for Men’s brand identity through a visually appealing design, reflecting the values, mission, and commitment to service excellence.
  • Transform the website content so that it’s accessible, up-to-date and aligned with Pathways for Men’s
  • Provide an inclusive, trauma-informed experience for all users.

Website objectives:

  • Accessibility: Provide clear, easy access to Pathways for Men resources and adhere to accessibility standards.
  • User Engagement: Invite men to join and participate in the services that Give Pathways for Men has to offer in an inclusive community of care.
  • Resource Directory on sexualized violence supports within the Pathways for Men community.
  • SEO and Visibility: Implement SEO strategies to enhance the website’s visibility on search engines, making it easier for men to find Pathways for Men services online.
  • Bilingual: Provide an inclusive, fully bilingual experience for all users.
  • Compliance: Ensure the website adheres to relevant data protection and privacy regulations, providing a secure and trustworthy experience for users.
  • Social Integration: Integrate social media platforms to foster engagement, enable sharing of content, and expand Pathways for Men’s online reach to a broader audience.
  • Performance and Speed: Optimize the website’s performance to ensure fast loading times, reducing bounce rates and enhancing user satisfaction.
  • Analytics and Insights: Implement tracking tools to gather data on user behaviour, allowing Pathways for Men to analyze site performance and make informed decisions for continuous improvement.

Throughout the project, effective communication, collaboration, and alignment between the client, graphic designer, and content writer were crucial. Regular meetings, status updates, and open discussions ensured that the website development aligned with Pathways for Men’s goals.

Pathways for Men Frontpage website screen capture