Project Objectives:

• Give See It, Name It, Change It a look, feel and voice that represents the project.
• Effectively represent See It, Name It, Change It brand identity through a visually appealing design, reflecting the values, mission, and commitment to service excellence.
• Provide website content that it’s accessible, up-to-date and aligned with See It, Name It, Change It  mission.
• Provide an inclusive, trauma-informed experience for all users.

Website objectives:

• Accessibility: Provide clear, easy access to Avalon’s services and adhere to accessibility standards.
• User Engagement: Invite people to join an learn about bystander intervention.
• Educate and Advocate on sexualized violence issues to elicit social and behavioural and become engaged to stop violence.
• SEO and Visibility: Implement SEO strategies to enhance the website’s visibility on search engines, making it easier for users to find See It, Name It, Change It services online.
• Compliance: Ensure the website adheres to relevant data protection and privacy regulations, providing a secure and trustworthy experience for users.
• Performance and Speed: Optimize the website’s performance to ensure fast loading times, reducing bounce rates and enhancing user satisfaction.
• Analytics and Insights: Implement tracking tools to gather data on user behaviour, allowing the project to analyze site performance and make informed decisions for continuous improvement.

Throughout the project, effective communication, collaboration, and alignment between the client, graphic designer, and content writer were crucial. Regular meetings, status updates, and open discussions ensured that the website development aligned with project’s goals for expansion and effectively showcased their new province-wide services.