Project Objectives:

• Give The Canadian Centre for Information on Missing Adults (CCIMA) a fresh look and feel that represents the organization.
• Effectively represent CCIMA’s brand identity through a visually appealing design, reflecting their values, mission, and commitment to service excellence.
• Transform the website content so that it’s accessible, bilingual, up-to-date and aligned with CCIMA’s values.

Website objectives:

• Accessibility: Provide clear, easy access to CCIMA’s services and adhere to accessibility standards.
• Educate and Advocate on behalf of families and friends of missing adults.
• SEO and Visibility: Implement SEO strategies to enhance the website’s visibility on search engines, making it easier for users to find CCIMA online.
• Adaptability: Design the website with scalability in mind, enabling easy updates and additions as CCIMA’s services and offerings continue to evolve.
• Bilingual: Provide an inclusive, fully bilingual experience for all users.
• Compliance: Ensure the website adheres to relevant data protection and privacy regulations, providing a secure and trustworthy experience for users.
• Performance and Speed: Optimize the website’s performance to ensure fast loading times, reducing bounce rates and enhancing user satisfaction.
• Analytics and Insights: Implement tracking tools to gather data on user behaviour, allowing CCIMA to analyze site performance and make informed decisions for continuous improvement.

Throughout the project, effective communication, collaboration, and alignment with the client were crucial. Regular meetings, status updates, and open discussions ensured that the website development aligned with CCIMA’s mission and vision