Project Objectives:

• Create a brand new look, feel and online menu for the tavern.
• Effectively represent the Carleton Tavern’s brand identity through a visually appealing design, reflecting their commitment to service excellence.
• Provide an online menu.
  
• Showcase the weekly events and live music.

Website objectives:

• Accessibility: Provide clear, easy access to the Carleton Tavern’s menu and events and adhere to accessibility standards.
• User Engagement: Invite people to come and visit the tavern.
• SEO and Visibility: Implement SEO strategies to enhance the website’s visibility on search engines, making it easier for users to find the events at the tavern,  and see the online menu.
• Adaptability: Design the website with scalability in mind, enabling easy updates and additions.
• Compliance: Ensure the website adheres to relevant data protection and privacy regulations, providing a secure and trustworthy experience for users.
• Social Integration: Integrate social media platforms to foster engagement, enable sharing of content, and expand the Carleton Tavern’s online reach to a broader audience.
• Performance and Speed: Optimize the website’s performance to ensure fast loading times, reducing bounce rates and enhancing user satisfaction.
• Analytics and Insights: Implement tracking tools to gather data on user behaviour, allowing the Carleton Tavern to analyze site performance and make informed decisions for continuous improvement.

Throughout the project, effective communication, collaboration, and alignment between the client, graphic designer, and content writer were crucial. Regular meetings, status updates, and open discussions ensured that the website development aligned with the Carleton Tavern’s goals for expansion and effectively showcased their new province-wide services.