Project Objectives:

• Give WISE Ottawa a fresh new look and feel that represents the organization .
• Effectively represent WISE Ottawa’s brand identity through a visually appealing design, reflecting their values, mission, and attract volunteers.
• Transform the website content so that it’s accessible, up-to-date and aligned with WISE Ottawa’s values.
  

Website objectives:

• Accessibility: Provide clear, easy access to WISE Ottawa’s services and adhere to accessibility standards.
• User Engagement: Invite people to join an inclusive community of care focused on creating safer communities and educating on gender-based violence.
• Educate and Advocate on sexualized violence issues to elicit social, behavioural and legislative change.
• SEO and Visibility: Implement SEO strategies to enhance the website’s visibility on search engines, making it easier for users to find WISE Ottawa’s services online.
• Adaptability: Design the website with scalability in mind, enabling easy updates and additions as WISE Ottawa’s services and offerings continue to evolve.
• Compliance: Ensure the website adheres to relevant data protection and privacy regulations, providing a secure and trustworthy experience for users.
• Performance and Speed: Optimize the website’s performance to ensure fast loading times, reducing bounce rates and enhancing user satisfaction.
• Analytics and Insights: Implement tracking tools to gather data on user behaviour, allowing WISE Ottawa to analyze site performance and make informed decisions for continuous improvement.

Throughout the project, effective communication, collaboration, and alignment with the client team were crucial. Regular meetings, status updates, and open discussions ensured that the website development aligned with WISE Ottawa’s goals.